Sponsored by SIP Federation of Commerce and Industry, an event took place by Yangcheng Lake on Jan 20, bringing together representatives from major commercial facilities in SIP, retail brands and industrial organizations to share business information and seek collaboration for high-level business development.
At the event, SIP’s consumption data monitoring project team shared with the participants data on consumption in SIP in 2025, and analyzed future trends as reference for brands to optimize business plans based on market demand.
Li Ting, partner and vice president of SWEET7, an SIP-headquartered beverage brand, gave the participants an introduction to the brand’s growth from a startup to a company with a global marketing network. This enhanced the participating brands’ confidence in taking deep root in SIP’s “fertile land for commercial innovation”.
Then the representatives from the commercial facilities and the brands discussed details about cooperation modes and industry development trends.
January 21, 2026
