The Palace Museum presented a series of creations designed to celebrate its centenary. Among its exhibits is a cell phone lanyard inspired by the Qing Dynasty official necklaces, transforming centuries-old cultural legacy into trendy accessories for the younger generation.

The National Museum of China showcased the “Dark Horse” series of products designed for the upcoming Year of the Horse to the public for the first time, and the Suzhou Museum previewed a new pair of “Lotus Bowls”.

The Digital Cultural and Creative Expo Copyright Service Platform on site showcased an integrated ecosystem of copyright services, industrial chains and innovation chains. It features a number of immersive digital exhibitions like the “Encountering Sanxingdui” and “The Voyages of Zheng He”, and highlights the traditional culture of Suzhou.[MORE]

Another highlight of the expo is the epic gathering of theme parks, rolling out the red carpet for young people.

Chimelong Tourist Resort’s 300-square-meter booth attracted many visitors with its highlighted major attractions, original and adorable IP merchandise, lucky draws and mystery gifts.

China Dinosaur Park highlighted an array of products featuring “Changbao”, a tourism mascot of Changzhou, the city where the park is based, and also popular dinosaur toys.

Fantawild’s booth was full of Boonie Bears merchandise, including toys, bags and ornaments. The appearance and antics of the Boonie Bears mascots kept families with children delighted and excited. [MORE]

Over 100 medica organizations, including those at national, provincial and municipal levels, and those focusing on industries, participated in the event with more than 10,000 physical and digital exhibits they created independently or in collaboration with famous brands, demonstrating great creativity and integration of diverse cultures.

From the “Cleaving Through The Waves” badge of People’s Daily to the caisson ceiling-inspired fridge magnet from Beijing, every exhibit represents a perfect blend of culture and fashion, and also a vivid epitome of the transformation from “headlines” to “everyday life”.

The interaction zone attracted many visitors, offering them chances to use the century-old typewriter and print ancient newspaper, take photos with the classic characters from the novels by Chinese martial arts novelist Louis Cha, and enjoy a cup of “Ginseng Americano” while watching 3D latte art creation. [MORE]

Outside Suzhou International Expo Centre and on the square of Suzhou Culture and Arts Centre, diverse fairs and bazaars featuring characteristics of different districts of Suzhou kicked off at the same time, featuring over 200 brands offering dazzling creative products and activities, such as the lantern riddle guessing at the booth of Gusu District and the wide variety of coffee products from Kunshan.

Concurrently, the subway-themed exhibition zone showed creative cultural products from eight cities including Beijing, Chongqing, Hangzhou and Suzhou, while other zones respectively highlighted Suzhou’s No 1 Road around Taihu Lake, specialties of Jiangnan, crab cuisine, time-honored brands and trendy designs.

An online expo was underway synchronously, introducing Suzhou’s historical heritage, cultural and recreational experiences, handicrafts and food, and distributing digital coupons for cultural and tourism consumption.

The schedule of over 100 activities was unveiled on the opening day, including exchange activities for brand founders and managers, flash mob shows and other kinds of performances, a stamp collection campaign and virtual reality interactions, which were designed to add fun to grand feast of culture and creativity. [MORE]